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our story

Hey water, meet Hidrate

We created the most effective, science backed electrolyte drink on the market.
our story

We are a dynamic husband and wife team that started Hidrate in our kitchen

Hi, we’re Thomas and Alex, a dynamic husband-and-wife team and co-founders of Hidrate. Have you ever found yourself gulping down a post-workout sports drink and then feeling a huge crash instead of being full of energy? Us too! One day Thomas came home tired and crampy after a hard workout- he was looking for something to help but couldn’t find a good drink that was filled with electrolytes and not sugar. So he asked me what I’d recommend and I whipped up a homemade electrolyte drink from a recipe I gave my patients. Soon he felt energized and headache free and he knew we were on to something.
Dehydration is a major problem and it affects people in so many ways. From muscle cramps, energy crashes, poor focus and dry skin staying hydrated is so important. We’re here to help whether you don’t like the taste of water or sometimes you find yourself sweating faster than you can drink- Hidrate has got you covered. I’ve used my medical background as a Naturopathic Doctor to develop the best hydration drink with the right combination of electrolytes, trace minerals, nutrients and no artificial ingredients. After years of formulation and testing we have the best electrolyte drink on the market. We use only what your body needs to help you feel better faster- that’s what Hidrate is all about. Enjoy!

Meet Alex

Naturopathic Doctor and Cofounder of Hidrate

Health and fitness are my life. I grew up in a family of health practitioners and I followed in their footsteps with a biology degree before becoming a licensed Naturopathic Doctor. I work with athletes and talk about nutrition and supplements to maximize athletic performance, improve recovery and reduce injuries. Over 75% of North Americans are chronically dehydrated and there wasn't a healthy sports drink on the market that I could support, so I created a homemade recipe featuring Himalayan rose salt, lemon and water. It worked great for rehydration and recovery but was cumbersome to make. When Thomas tried it he knew we had something special that we could share.
Meet Thomas

CEO and Cofounder of Hidrate

I’ve been in pursuit of a good sports drink my entire life. I grew up active and would get easily dehydrated feeling exhausted and sore. At first I reached for the brand name sports drinks you think of,  but after initially quenching my thirst a sugar crash always followed. As I got older I became more aware of whole foods and tried to avoid added sweeteners, artificial chemicals, and excess stimulants like caffeine. Clearly the old sports drinks no longer cut it but what other option did I have? Coconut water was a partial solution with its high potassium but it still fell short in sodium and other electrolytes. It wasn’t until I asked my wife Alex for some advice that she shared her electrolyte recipe and we created Hidrate.
Our Promise

Minimal ingredients, maximal hydration

Our products use organic and natural ingredients. We are free from high fructose corn syrup and other artificial sweeteners, chemicals and preservatives to give you the pure rehydration you need. We source the best electrolytes and trace minerals to help you feel better faster. We believe in sustainability and use renewable ocean minerals. This eco-consciousness extends to our unique flexible bottle that is fully recyclable and produces 86% less plastic waste. We work hard to give you the healthiest and most environmentally friendly products possible.
More information

Frequently asked questions

Have questions? We're here to answer them. If you still have questions please email hello@hidratenow.com
Why are electrolytes important?
Electrolytes are electrically charged minerals like sodium, potassium and magnesium that help your body function. They are essential for your cells and organs to work properly and do things like produce energy and cause muscle contraction.
Is Hidrate an energy drink?
Hidrate is a natural electrolyte drink that specifically doesn’t contain caffeine or other stimulants. Many people do feel more energy and less fatigue after drinking it but this is due to the rehydration effects and not because of specific stimulant action.
Who should drink Hidrate?
Hidrate is designed to help with dehydration both from athletic activities and regular life. We have athletes that swear by our products as well as regular people who just feel easily dehydrated, thirsty or are having difficulty absorbing water alone.
is your packaging recyclable?
Yes! Our packaging uses 86% less plastic than what’s needed to make a conventional plastic bottle and is 100% recyclable. It's also super lightweight and compact allowing for easy transportation to and from your next adventure.
When should you use hidrate?
Our formula works best for rehydration during and after exercise. It’s also awesome for avoiding fatigue from other dehydrating activities like sun exposure and alcohol consumption. If you struggle to absorb water alone Hidrate may also help as it provides trace minerals that you may need.
why does hidrate contain some sugar?
When you’re active and dehydrated your body needs some sugars to rehydrate quickly. We used the least amount of organic cane sugar needed to maximize absorption and improve the overall hydrating effect. This also gives your body some carbohydrate fuel that it needs after exercise or hard work.
how many hidrate can i have in a day?
Hidrate is a food product and very safe. Due to the electrolyte concentration you might experience some digestive distress if you consumed more than six drinks in one day. However, if you are exercising vigorously or very dehydrated consuming 6+ drinks may be appropriate.
Can i give hidrate to MY kIDs?
Absolutely! Many parents are so excited to discover Hidrate as a healthier option compared to other sports drinks that have more sugar, fewer electrolytes and artificial ingredients like preservatives and dyes.

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